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How to Make Money From Podcasts: 💰11 Ways to Monetize Podcasts 2021
Are you thinking about starting a podcast and want to know how podcast owners make money?
أو هل لديك بالفعل بودكاست وتبحث عن طرق لزيادة أرباحك؟
Good news, there are many different ways to monetize a podcast ...
Some work well when you are just starting out, others work better when you are more established and have a larger audience.
Either way, you will find at least one way to make money from podcasts regardless of which stage you are in.
Let's get started:
Want to listen while browsing the site? Subscribe to Apple or Google Podcasts .
Affiliate Marketing
Affiliate marketing or performance marketing is where you get paid When you refer people to other companies. You usually earn money when someone does A purchase.
Affiliate marketing works best when you promote products or services that you use or know, so that you can promote them authentically.
You can create your own "ad" placement to promote an affiliate offer if you don't have volume An audience for traditional care. Or, of course, you can include a product reference or Serving while submitting regular content.
There are affiliate programs for nearly every popular product or service. Amazon is one of the most popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs.
Using a plugin like Lasso highly is recommended Strongly. This allows you to create short links that redirect to the private tracking link PVC (among a host of other helpful features). This makes it easy to say Unforgettable short URL on your podcast.
It's also helpful to create a WordPress blog so that people can easily learn more and find all the different companies I mentioned.
I use Buzzsprout hosting for podcasts ( see our review ) for my podcast, and if I registered through my link , Buzzsprout will give you a free $ 20 Amazon gift card while I get commission at no extra cost to you. Very nice if you ask me!
Update: Buzzsprout recently added an affiliate marketplace to make it as easy as possible to make money off your offer:
You can read all about it in this detailed blog post .
If you want to learn more about how to do affiliate marketing honestly and effectively, check out the amazing (and free) Affiliate Marketing Guide by Pat Flynn.
When you download the guide , you'll also get a chance to get 1 • 2 • 3 affiliate marketing with a $ 200 off!
Sponsors and advertisements
Ads and sponsorships are probably the first things you think of when looking for ways to make money from podcasts.
There are many different podcast ad networks that can connect you Advertisers. They do all the work of finding advertisers, and negotiating on Pricing, get script, and more. You usually need an audience Biggest have at least 5,000 or 10,000 listeners a month to work with.
One of the largest ad networks is Midroll , another popular network is Authentic , and many podcast hosting companies have their own networks as well.
There is another option that can work well if you have one or more smaller audiences Niche is direct access to the companies that will be most suitable for your audience.
And just like I mentioned in the podcast, Casper just came out with this parody: Casper The Podcast sponsored by Casper (link goes to SoundCloud).
Courses
Many popular podcast creators create their own online courses to teach content similar to what they talk about in their podcast.
Online courses are a great way to teach something in an easy-to-follow manner where anyone can get a specific result once they complete them.
Check out the best podcast email service provider here .
Another option for promoting the courses is to use a webinar platform To help show the value of what you have to offer for about 45 minutes and to deliver a course Your training at the end.
These work well because people directly engage and interact with you.
Watch the best webinar platforms here .
One example from me: I have a course called Podcast Website LaunchPad where you can learn to create a WordPress podcast website like this one. It is built on the teachable course platform .
Also check out these courses to learn podcast .
Services
You can provide services related to your podcast content.
I used to analyze and critique online ads on podcasts and the service I did was Google AdWords and Facebook Ads.
By proving that I knew what I was an expert on the topic, people knew They will have expert level ads management. Make this easier Much to get clients without having to "sell" them based on my capabilities.
You could do something similar in many different industries.
Training and consulting
Coaching and counseling is a bit like providing a service, but you usually don't To act on their behalf. Alternatively, you can help or guide them on how to Improvement.
A common industry that has a lot of counselors and coaches is fitness Physical, diet, business and education, but I am sure Advisors exist in every industry.
Crowdfunding and donations
You can request donations to help support you and your podcast. Will be More entertainment-focused podcasts are good for monetization with these Way.
Common platform for accepting donations Patreon . They make it really easy to offer additional content or rewards depending on how much money people support you with.
It even gives you the ability to have a separate paid RSS feed only, which is It is well related to the following way to make money from podcast ...
Premium content
Really premium content can be anything you want, but some of the popular ways that podcasts provide premium content are:
- Additional interviews
- Content behind the scenes
- The RSS feed is ad-free
- RSS feed for early access
- Q&A with hosts
Enjoy finding unique ways to provide additional value to your community for just a few dollars a month.
The Daily Wire is A podcast and news site offering video podcast releases, live episodes, Coupon, and other bonuses when you purchase an annual subscription. No matter what you think about the content That they provide, this is a great example of premium content.
Events
Not only is hosting events a great way to make money, it also brings the best fans together and brings them more value.
One example I heard about from Pat Flynn was the Conference Walker Stalker . He started with a podcast about The Walking Dead TV.
Another example by Sam Harris combines Patreon with live events where as you become a patron you can get early access to tickets for his live events.
Physical products
Physical products are things like T-shirts, mugs, and other gifts.
Generation Why Podcast offers a large number of different products , along with its premium content and a very active Patreon page.
You can use a site like Teespring to make sure you're getting enough sales before you print it - that way you don't get stuck with a host of products.
Wrote
Taking advantage of the popular podcast for book sales is another excellent way to make money and increase your power.
You can use your podcast audience to get those first sales and reviews that will help your book stand out as well.
There are two examples that you're aware of (and have bought):
- Pat Flynn wrote the WSJ bestselling book Is it Flying?
- Chris Ducker recently came up with Rise of the Youpreneur
You can also be a guest on other podcasts to help promote your book when it launches.
Combine methods
As you can see, there are many different ways to make money from Podcasts. Combining several different methods is a popular method, and you can always change methods Monetization and adjustment over time.
There is no "right" way to turn your podcast into a business, just the way for you .
Have I missed any monetization methods you use? Or do you have a favorite? Let me know in the comments!
How much money do podcasts make?
Are podcasts making money? Of course they do!
Big names get large amounts of listeners and large amounts of advertising revenue in return.
According to AdvertiseCast , Average CPM rates for 30 seconds (CPM Listener) $ 18, 60 CPMs $ 25 Dollars.
Ringer generated nearly 420 million downloads in 2018, and $ 15 million in advertising revenue (paywall). Amy Schumer earned $ 1 million on payday just to create a show for Spotify.
- The Bowery Boys is a podcast about New York City history over $ 3,800 a month and is making over Patreon.
- The Last Podcast On The Left makes more than $ 57,000 a month with only Patreon. They also sell shirts and do regular live shows in different cities.
You can type "podcast" in Patreon's search box to see more examples. But not everyone shares their earnings, although you can estimate them by a number Beneficiaries.